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Radio(13)

Articles

Free publicity resulting from a media release sounds good, but how do you go about getting it? The first step is to write foolproof media releases. Are you looking for inexpensive ways to promote yourself or your business? Well, read on about media releases, one of the most cost effective promotion vehicles available. Free publicity resulting from a media release sounds good, but how do you go about getting it? The first step is to write foolproof media releases.
Last night I saw a debate on television about what role the media is to play in our society. I found one speaker to be somewhat appalling. This person argued against the involvement of media in our societal discussion on issues that matter. Well sir, you are dead wrong.
Reporting the news is the function of the news media. And that can be done responsibly or it can be done irresponsibly to society. In fact, every news program ought to have a responsibility rating--say between zero to ten. If the manner in which the news is being presented is totally responsible to society it receives a rating of ten. If it unnecessarily ads stress to society and it totally irresponsible, the program should be ranked a zero.
As many as half of all graduates say they'd like a career in the media. That's a lot of graduates out there who want the same job you want or the job, if you are already working in the media, you currently have. I've heard this statistic banded about many times - often by editors or managing directors of newspaper groups justifying the poor pay journalists tend to get. I have no reason to doubt the statistic - I've met a lot of graduates who say they'd like a career 'in the media'.


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