Created to give local father groups/organisations support in setting up and running their initiatives, as well as giving better access to information and improve communication between these groups. It was also formed to represent fathers on a national level through government's ongoing consultation process with the community.

Men usually don’t care about our skin. It’s a simple fact. We tend to think we are made from an indestructible material, and that our skin is made of iron. And so we go on in life, shaving everyday, standing in extreme weather on vacations, and eating junk food. Our skin is deteriorating each passing day, and it’s not a matter of attitude, “machismo”, or whatever you’d like to call it. It’s a matter of health. And in today’s world men facial care is even a matter of social life.